Apr 12, 2022
In Get Started with NAO 6
Representative companies include: Kujiale, Sanweijia, Aifuwo, and Dressing. At the beginning, the beautiful vision of designing a SaaS company was to hope that every home owner could easily use tools to make personalized 3D home decoration design drawings, but obviously the resistance in reality exceeded expectations - the professionalism required for outputting decoration design drawings is right. It is obviously a huge challenge for telemarketing list individual owners. Therefore, such companies later transformed to provide SaaS tools for home improvement designers, so as to help decoration designers quickly output design drawings according to the content of on-site communication when consumers arrive at the store, thereby improving the conversion rate of decoration companies' in-store transactions. These SaaS players have also tried to cut into the trading field, that is, after outputting the design drawings to the owners, they will guide the owners to buy building materials or soft decoration on their platforms, but the final results are not as expected. There are two essential reasons: The output of the design SaaS is decoration renderings rather than construction process drawings. There are natural differences between the two. The former cannot accurately consider the distribution of electrical wires in the home, the interface of the toilet water pipe, the space at the bottom of the bedroom and other detailed elements, so it cannot be directly Converted into building materials or soft decoration purchase decisions, the owner has to gradually determine the specific purchase plan for building materials and soft decoration during the construction process; Even though many detailed elements are considered in the design of SaaS, whether consumers choose to buy building materials and soft furnishings on the design SaaS platform still depends on the quality of the goods, the price is not cheap, and the service experience is good. The test behind this is Supply chain capabilities - When the design SaaS company has not established a strong supply chain system, consumers can choose to buy building materials and soft furnishings from better suppliers after getting the design drawings.