1. How to understand the carrier? I think it is more common to use a container as an analogy; for example, when we fill a cup with water, the cup is a carrier. Before there was no Internet, you would write articles, and you could submit them to newspapers, or have the opportunity to publish books. Newspapers and books were the carrier; now we publish articles directly on the official account, which is also a carrier. After understanding the concept of carrier, we can re-understand it from the perspective of product manager by looking at the functions such as WeChat Moments and Video
Accounts: Moments: a carrier for acquaintances to post pictures, texts and other information that they want to express immediately; Video account: A carrier for creators to publish videos and have the opportunity to reach all WeChat users. 2. What does the carrier mean to the product? Let’s talk more about what users want to see interesting and valuable content. Wechat has confirmed that UGC sms marketing service is used to allow other users to create content. Why do we see a functional product like a video account on Wechat?