Auspicious numbers are equivalent to increasing the price of certain styles - if you want your license plate number, house number, mobile phone number or qq number to be auspicious numbers, you must add money. Sometimes price reductions are also given for "possibly defective items". The reason why the word "may" is added is because the price cut is not necessarily a defective product. Sometimes merchants want to sell some goods at low prices, but because of lack of channels, they can only sell them in the original channels.
In this way, there is a problem - consumers who have bought expensive before will come to their door to ask for a refund. If there are too many such people, it will cause a lot of pressure to the merchants. Create a new low-priced product special email list of the same style, but remark "there may be minor flaws, but it has been personally selected" to avoid such problems, and it will not suppress the sales of your regular-priced products. Penalty pricing penalty pricing makes users who buy later pay more than users who buy earlier, and users choose to start early in order to prevent expensive purchases.
The xinshixiang marketing course that became popular in the circle of friends some time ago is a typical "punitive pricing + multi-level distribution". The course was originally priced at 19.9 yuan, but the price will increase by 5 yuan for every 10,000 people who buy it. For a time, netizens scrambled to buy, forward, and finally the public account of the course was processed by the micro-envelope account. In just two minutes, 1,000 people bought the xinshixiang marketing course package sale package a double ticket for a concert can encourage users to voluntarily promote the concert.