The conversion factors that affect traffic mainly bulk sms service include: customer acquisition method, landing page design, conversion analysis, and traffic acceptance method. When doing insurance, we bid through search keywords, if the keyword is "high cost-effective critical illness insurance". Then there may be two types of people who will search for this keyword. One is people who want to know about critical illness insurance and are willing to buy it. This is a bulk sms service potential target user, and some are insurance agents. The critical illness insurance products that come out want to represent these products, and such people are not the target users. Offline advertising is not traceable because impressions and clicks are missing. There are also some forms of advertising, such as the QR code embedded in the official account tweet.
Although there are article readings, reading the bulk sms service article does not mean that you can see the QR code advertisement at the bottom of the article. It is very likely that the user will close it halfway through reading, so The traceability of general public account soft article promotion is relatively poor 3. Level of competition When the competition of an advertising platform is more intense, the probability and frequency of users will be higher, and the probability bulk sms service of users' click will be lower. For information flow advertising, many companies will compete. If you enter relatively late, you need to consider the target group of the previous competing companies to advertise, and it is best to be able to differentiate. When we were doing the insurance business before,
We chose a few public accounts to post, and some of the bulk sms service public accounts would receive a lot of soft articles from Internet insurance companies within a month. If you invest again at this time, the conversion effect will be very poor. landing page design The landing page refers to the first page that appears after the user clicks the jump link after seeing the advertisement. On the mobile side, information flow is the most common advertising presentation bulk sms service method, and landing pages play an important role in receiving traffic and converting users. The production of landing pages is a very easy to overlook, but the impact on advertising conversion is decisive. Landing page design brief The following picture is the landing page design of the python small class, which is a very good example.