Returning to the basic work, now everyone can't wait for each user to be refined and classified, and then converted into their own core users. The purpose of user classification executive email list is to do refined operations, in order to re-excavate the lost traffic that we ignored before, in order to better improve ROI. So we have the largest traffic depression on hand. Next we consider two more questions: User classification criteria; properties of traffic. Compared to executive email list the previous two triangle images, I think this one is more accurate. I've always been very focused on the "active users" group.
I am very happy that "active" as an action different from "paid" has been valued in the industry. When there are various behaviors in the user ecology, this picture may become a bit executive email list complicated. We have to reflect on whether we have tried to help users climb this pyramid. The user conversion path may not be as gradual as we expected, they may leapfrog, and then may be silent at an inexplicable moment. So I generally executive email list treat silent users as the lowest level of users. 1. Silent users The greatest value of silent users is to be converted and to fill the community. They have no negative effect on the entire user ecology.
They do not appear to be paying and do not contradict you, but it seems that it is more difficult to wake up. The most important thing you can do with silent users is to find out why executive email list they are silent. The incentives of each dimension must reach him, such as content, price, participation methods, etc. Because you have to collect feedback to see how he reacts to your actions, so that further action can be taken. Silent users can be placed in executive email list any group to fill the head. 2. Ordinary users Going up one level, I think it should be an ordinary user . I define a user who is inactive and has no clear stimulation point after being activated as an ordinary user.