What is empathy? How is an empathetic approach put into practice? The 4 rules of empathy What are the results ? What can you do? Empathy-driven and data-informed: here are two essential principles to describe what it means to follow a human-centered design approach. We will explore both aspects in a two-part article. This will relay our experience and help understand what it means and how to apply it. We like to say that those who follow a human-centered design approach, whether they are designers or not, are driven by empathy and data-savvy. This first part will focus on the definition. We'll take you behind the scenes at MailUp to explain what it means to be driven by empathy and how we apply this principle to the design of our services, products and processes. In fact, MailUp is not just a brand, a platform or a site. MailUp is a living system that interacts with people: its prospects, customers and users. This living system is designed to satisfy needs and convey values . That's why we talk about a human-centered approach. How do those who design the MailUp system understand their interlocutors and really focus on the person?
We use empathy throughout the customer journey to: research and gather information about the needs of those who choose us because we listen to them; design solutions and validate our ideas by talking to users, and support experiences with our customers' contexts in mind. UX design: how to design it for email marketing What is empathy? Empathy is E-Commerce Photo Editing Service not a feeling. Rather, it is a cognitive ability . It comes from the flexibility of our mind to abandon one set of information for another, that is, to change perspective. In practice, empathy is not a thing but a verb: to empathize clarifies the reason for the choices we make and illustrates what clicks in the minds of those who choose us.
When we follow the conventional product and service development process, we tend to focus only on solutions . In a human-centered approach , empathy helps rebalance this perspective by paying attention to people. Understanding the points of view and the way of thinking of our interlocutors makes us more confident in choosing among different possibilities. This allows us to feed the strategy with data and collaborate more effectively. Practical listening methods enhance the stories of our interlocutors. It brings out their points of view and represents their contexts, even when they are different from what we expect. Here are the most common techniques for